Responsive Web Design

What is Responsive Web Design?

Responsive Web Design is creating a layout for a website that will provide you with an optimal viewing experience, that is very easy to read and easy to navigate through, that is also visible on devices like PC’s, Laptops, iPhone’s, Android and many other devices.

When we create a responsive website we ensure that the website navigation elements, images, screen layouts and other elements adjust themselves on a variety of devices. This will eliminate the need to spend extra time and money on maintaining a “mobile-website” and “desktop-website”.

We will show you the benefits and why Responsive Web Design is important when creating websites.

Responsive web design

Benefits of Responsive Web Design

1. Extremely Flexible Responsive Web Design

Responsive websites are fluid, allowing the images and content to adapt across screen resolutions on all devices. With the fluid display the website will fill up all gaps of any screen device in the best way possible to display your website smoothly to the end user.

2. User Experience

While content is king on any website as we all know, it is the user experience that needs to work well allowing the end user to view your website anywhere, on any device and at anytime. Responsive web design is about providing the same user experience, whether they use a PC/laptop, smartphone or a tablet. Responsive web design allows the busy professional during the day to view your website on any device without the need to re-size, zoom in/out, making the viewing experience simple and not time consuming.

3. Cost Effective Responsive Web Design

Being able to edit just one website rather than two is cost effective, saving you time and money. Websites that are designed solely for mobile devices don’t offer the ease of navigation found in traditional websites, and they require the user to maintain two separate website addresses. This is an inconvenience for people and chance are they will check out the competitions website as they get frustrated zooming in and out to read a simple sentence or view images. Responsive web design enhances your SEO efforts by having all your visitors directed to a single site no matter what they prefer to use.

4. Recommended By Google

It’s becoming the industry standard to have a responsive web design for your company, mainly to stay ahead of the competition or to get one step closer by using a responsive Responsive Web Design website if they are using a html website.

Google does say that responsive web design is recommended for mobile configuration, and goes as far as saying that they refer to responsive web design as the industries best practice. This is because responsive websites have one website address, regardless of any device, it makes it easier for Google to crawl, index, and organize content.

5. SEO Benefits

There has been an ongoing discussion on the Search Engine Optimisation forums about responsive websites and search engine optimisation. Some think it is good, while others believe it is not the best solution for all businesses. Google is saying that a responsive website design is the recommended configuration for creating smartphone optimised websites.

This is our opinion

You publish content only once so there is no risk of duplicate content issues
The SEO work you are doing for your desktop version is ‘automatically’ applicable for the mobile version
You are offering mobile users an optimised version so are more likely to rank higher on mobile search results
It is recommended by Google
Contact us today about our Responsive Website Design Packages we can offer you.